Aso Executive

RGB Webtech is seeking a passionate and data-driven ASO Executive to join our Marketing & Communication department. This full-time, permanent position offers an exciting opportunity to leverage your mobile marketing expertise to drive app installs, engage users, and optimize conversion rates. As an ASO Executive, you will play a crucial role in developing and executing mobile marketing strategies. Key Responsibilities Develop and implement comprehensive mobile marketing strategies. Define target audiences and create tailored mobile marketing plans. Plan and execute app promotion campaigns. Collaborate with app development teams for app store optimization (ASO). Create, manage, and optimize mobile advertising campaigns. Monitor campaign performance metrics and adjust strategies. Collaborate with designers and content creators for ad creatives. Implement A/B tests for mobile ad creatives and headlines. Utilize mobile analytics tools to track and analyze user behavior. Develop strategies to engage mobile app users. Plan and execute user retention campaigns. Provide regular reports on mobile marketing performance. Collaborate with the marketing team to identify trends. Qualifications / Requirements Bachelor's degree in Marketing, Business, or a related field. 0-3 years of experience in mobile marketing or a similar role. Proficiency in mobile marketing platforms (e.g., Google Ads, Facebook Ads) and mobile analytics tools. Strong understanding of mobile marketing best practices and app promotion strategies. Excellent written and verbal communication skills. Analytical skills with the ability to interpret mobile marketing metrics. Preferred Skills / Attributes Experience with ASO (App Store Optimization) techniques. Experience with campaign management. Experience with social media analytics. Knowledge of web designing. Project management skills.