Digital Content Creator

Role Overview:

We're seeking a creative, camera-savvy Digital Content Creator to produce standout content specifically for Instagram and YouTube. From ideation to post-production, you’ll take the lead in crafting video and visual content that builds brand awareness, drives engagement, and connects with our community.

This role is ideal for someone who lives and breathes social media, understands visual storytelling, and knows what makes a reel, short, or vlog actually perform.

Key Responsibilities:

  • Develop, shoot, and edit original video content for Instagram (Reels, Stories, Carousels) and YouTube (Shorts, Vlogs, Tutorials, Behind-the-Scenes, etc.)
  • Collaborate on content calendars aligned with marketing campaigns, product launches, or trends.
  • Present on camera or direct talent as needed (optional based on the brand).
  • Write captions, video titles, descriptions, and hashtags optimized for engagement and discoverability.
  • Analyze post performance and use insights to improve future content.
  • Stay current on platform updates, algorithm changes, and content trends.

Required Skills & Qualifications:

  • Proven experience creating content for Instagram and/or YouTube.
  • Strong video production skills: shooting, editing, sound, lighting (especially mobile content creation).
  • Strong storytelling skills with a clear understanding of platform-specific formats.
  • Knowledge of social media analytics and optimizations for YouTube and Instagram.
  • Able to work independently.

Nice to Have:

  • On-camera presence or hosting experience.
  • Experience growing or managing a YouTube or Instagram channel.
  • Photography and light design/editing for thumbnails and grid visuals.

What We Offer:

  • Competitive compensation
  • Flexible working hours and remote-friendly environment
  • Creative ownership and space to experiment
  • Access to tools, resources, or studio equipment (if applicable)
  • Collaborative and supportive team

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

  • Flexible schedule

Application Question(s):

  • Link to your Instagram profile:

Language:

  • English (Preferred)

Work Location: Remote

Back to blog