Digital Marketing Executive (SEO, SMM, SMA, SEM)

November 22, 2025

Role Overview We are looking for a Digital Marketing Lead who can think strategically, plan comprehensively, and execute effectively across all digital channels. This role involves leading end-to-end marketing strategy from concept to execution to drive brand growth, customer acquisition, and engagement. The ideal candidate will combine strategic thinking with hands-on expertise in SEO, performance marketing, content strategy, social media, and analytics, and will be responsible for mentoring junior marketers and collaborating closely with design, sales, and tech teams. Key Responsibilities Strategic Planning & Leadership <ul><li>Develop, lead, and execute comprehensive digital marketing strategies aligned with business goals.</li><li>Identify growth opportunities and allocate budgets effectively across channels.</li><li>Supervise and mentor a small marketing team for execution excellence. </li></ul>Performance Marketing & Analytics <ul><li>Plan, run, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.</li><li>Analyze campaign performance metrics and generate actionable insights using Google Analytics, GA4, and other analytics tools.</li><li>Drive ROI-focused decisions based on data and measurable outcomes. </li></ul>SEO & Content Strategy <ul><li>Oversee on-page and off-page SEO initiatives to improve search rankings and organic traffic.</li><li>Collaborate with the content team to ensure cohesive messaging and content aligned with brand goals.</li><li>Conduct competitor and keyword research to guide content and campaign planning. </li></ul>Social Media & Brand Positioning <ul><li>Build and manage a robust social media strategy across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).</li><li>Oversee creative direction, storytelling, and engagement-driven campaigns.</li><li>Identify trends, influencers, and emerging channels to enhance brand visibility. </li></ul>Email & WhatsApp Marketing <ul><li>Design and execute high-performing email and WhatsApp campaigns for lead nurturing, retention, and remarketing.</li><li>A/B test and optimize campaign performance for conversions. </li></ul>Cross-Team Collaboration & Partnerships <ul><li>Work closely with design, development, and client teams to ensure seamless marketing integration.</li><li>Build and maintain relationships with influencers, partners, and media outlets to amplify reach. </li></ul>Requirements <ul><li>Bachelor’s degree in Marketing, Business, Communications, or related field.</li><li>3–5 years of experience in digital marketing, with a proven track record of leading successful campaigns.</li><li>Hands-on experience in:</li><li>Google Ads, Meta Ads, and Analytics platforms</li><li>SEO tools (Ahrefs, SEMrush, etc.)</li><li>Email marketing tools (Mailchimp, SendinBlue, etc.) </li></ul>Must Have <ul><li>Strong understanding of digital funnels, conversion tracking, and performance optimization.</li><li>Excellent communication, analytical, and leadership skills.</li><li>Creative mindset with a passion for innovation and measurable impact. </li></ul>Skills: performance marketing,email marketing,digital marketing,meta ads,google analytics,google adsense,google ads,facebook ads,social media marketing,campaigns,analytics,instagram marketing,social media advertising,seo,search engine marketing (sem)

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